SAYL, an integrated customer loyalty & retention platform, embarked on a transformative journey by integrating Venly's blockchain tools to superpower their loyalty programs. This collaboration aims to enhance customer relations between brands and their customers through innovative web3 capabilities such as ownership and portability.

Why SAYL chose to integrate with Venly

After a thorough market study, Sayl Cloud decided to go for a deep partnership with Venly to boost their platform's capabilities. This move was strategic, aiming to expand their offering of Vertical Value Add Solutions (VVAS) to a wider audience, including digital managers and marketeers that want to bring “loyalty 3.0” to their clients. Specifically, it targets those brands that require turn-key customer engagement solution with minimal capital expenditures.

Implementation Process

The Sayl-Venly integration involves leveraging Venly's blockchain technology for NFT management and distribution, offering a comprehensive Web3 membership experience. This includes creating and managing single-NFT and PFP-based NFT collections, an out-of-the-box white-labeled membership and customer portal fully integrated with Venly's non-custodial wallet solution, and Venly Pay. The latter allows the brand to sell their digital collectibles without the need for a NFT marketplace.

Impact and Outcomes

The collaboration has redefined customer loyalty for Web2 businesses, introducing innovative rewards and enhancing engagement. Features like tier-based benefits, NFT sales through an integrated webshop, and dynamic NFTs have set new standards in the loyalty program sector.

• Sayl NFT Wallet: https://www.saylcloud.com/nft-wallet‍
• Token Gating: https://www.saylcloud.com/sayl-token-gates-nft-enabled-access
• NFT Webshop: https://www.saylcloud.com/sell-nft-online-via-webshop

Support for multiple blockchains including Hedera

A pivotal initial development in this partnership was SAYL's launch on the Hedera network, supported by the HBAR Foundation. This move utilized Venly's tech stack to harness Hedera's fast, secure, and energy-efficient blockchain technology, further enhancing the sustainability and scalability of SAYL's loyalty programs. For brands that ultimately have specific requirements that go beyond Hedera, thanks to Venly’s middelware solution, Sayl can still cater these brands with the support for any other EVM-compatible blockchain.

Future Plans and Expansion

SAYL aims to continue expanding its Web3 loyalty solutions, incorporating more blockchain functionalities from Venly. This ongoing collaboration is expected to lead innovations in customer engagement and loyalty programs.

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