Expert insight

We live in a world where it's impossible to ignore the intersection of physical assets and their digital records. Every item we produce gets recorded, tagged, scanned, or shipped somewhere. You might think, "We've been cataloging assets in databases for 20 years, so why fix what isn't broken?"

If I had a penny for every time someone said, "I don’t even know where to begin with blockchain," I’d be traveling the world with my family by now.

I've witnessed blockchain evolve from being misunderstood into a transformative force for our clients. Unfortunately, many discussions still focus on cryptocurrencies and airdrops. I find this limiting because blockchain's real power lies in its ability to redefine our core values—transparency, trust, ownership, and authenticity. I, for one, value these principles, and this is what blockchain as a technology hopes to deliver. In this article, I'll delve deeper into why blockchain is transformative.

In 2017, the market was high on ICOs, and in 2021, we were all captivated by NFTs. However, 2023 was a sobering year for those of us building in the space. It seemed like everything went downhill, and blockchain appeared to become obsolete. Was this downturn unexpected? Not really.

Imagine if every product you bought came with a digital record containing all the essential information about it—from where it was made and the materials used, to its environmental impact and how it can be recycled. That's the general idea behind the Digital Product Passport. It's like a digital ID that stays with a product throughout its entire life.

I've been thinking a lot about the fundamental role that wallets play in the blockchain space, and I wanted to share some insights with you. Wallets are traditionally seen as a place to store cryptocurrencies or digital assets, but I believe this definition is limiting and doesn't capture the full scope of what a wallet truly represents in the blockchain ecosystem. By Tim Dierckxsens.

Over the last six years, I’ve helped businesses become more transparent, efficient, and secure in the digital world. Today, I’d like to share Doug Wilson’s story. He’s the CEO of Highland Titles and has run his business on Shopify for the past 17 years.

Doug gears up for his next product launch, he’s not only focused on attracting repeat buyers—he’s turning his customers into brand advocates. How? By integrating blockchain-powered strategies like token gating and dynamic NFTs.

As Doug preps for his next product launch, he's focused on more than just attracting repeat buyers—he's turning his customers into brand advocates. How? By integrating blockchain-powered strategies like token gating and dynamic NFTs.

I want to turn your attention to an urgent regulatory shift that’s just around the corner: the European Union’s Circular Economy Action Plan. By 2025, this policy will require companies to adopt Digital Product Passports (DPPs) to provide greater transparency on product origins, sustainability, and traceability.