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Web3 is revolutionizing digital marketing with innovative strategies like community building, Metaverse experiences, NFT loyalty programs, quests, and on-chain data analytics, prompting traditional firms to invest and adapt.

Leading brands in luxury and fashion are using 'phygital' NFTs as digital twins of real products to fight counterfeit and fake fashion.

Blockchain technology and NFTs are revolutionizing professional sports by creating unique fan experiences and monetisation strategies, with offerings like digital memorabilia, trading cards, and immortalizing sporting highlights; the industry looks to further advancements such as sports NFT video games in the future.

Automatic Slims is seizing on the many marketing opportunities in web3. Their creative designs & immersive activations showcase the power of seamlessly integrating the virtual and physical worlds in innovative ways.

NFT royalties are a technology innovation with the power to radically boost an artist's income, and turn their fans into their biggest investors.

Metaverse Fashion Week showcases Phygital fashion, combining avant-garde designs with NFT technology, as Mutani CEO Shayli Harrison collaborates with Bulgarian designer Stefan Kartchev for a limited-edition speedwear top collection.

NFT Crypto Merchandise brand Virtirl Wear released their first collection of digital merch NFTs, purchasable directly from their Shopify store with fiat currency made possible by Venly tech. 

The Web3 startup Coorest is bringing greater transparency and integrity to the world of tree-planting carbon offsetting. And that’s just the beginning of their plans. 

NFTs are revolutionizing customer engagement in the fashion industry, with global brands such as Adidas, Dolce & Gabbana, and Zara investing in digital legacies. Smaller fashion businesses can benefit from NFTs too with platforms like Venly making it easier and more accessible.

The gaming industry is a significant player in the technology sector and is looking to leverage new and emerging technologies to remain competitive. Web3 gaming is already happening and is expected to grow significantly in the coming years.

The integration of blockchain-based technologies, such as NFTs in the gaming industry has been criticized for consuming a lot of energy. However, much has already been done to address sustainability concerns and brands are feeling consumer pressure to be environmentally conscious.

Discover the future of education in the metaverse, where virtual reality enhances focus, confidence, and memory retention for students while allowing them to experience historical events and conduct experiments in a safe environment.

Blockchain is inherently built for increased security but there are extra steps you can take to make sure everything stays right where it should.

Despite the market volatility and the recent crypto crash, the NFT world is still growing. Let’s delve into the nitty-gritty of setting up your store.

From luxury brands to small businesses and artists, more and more players are dipping their toes into NFTs. Here we explore the ABCs of marketing them